Target audience

I must tell you about the stall I had at the Easter weekend market.  I have already told you about the success of the passionfruit but I also sold a moderate amount of soap which WAS, of course, the main reason for the stall.

Have I mentioned I am obsessed with soap YouTube videos?  I am guessing I have.  Well, if you watch more than a few thousand then you will, invariably, come across 50 or 500 that tell you how to start a soap-making business.  One of the tips they give is “know your market”. Continue reading

Is Maus right?

Maus thinks I am obsessed.  I don’t know why.  She complains that I only talk about one thing.  And for some reason, she doesn’t think it is normal that I spend all my spare time watching YouTube videos.  I don’t know what her problem is.  I think I am normal 🙂

You see, I just love soap making.  It is so addictive, it is hard not to love it.  I have considered the reasons and discussed it in detail in a previous post, Pavlov’s dog and intermittent reinforcement.  The more I get obsessed with making soap, the more I think I am right. Continue reading