Target audience

I must tell you about the stall I had at the Easter weekend market.  I have already told you about the success of the passionfruit but I also sold a moderate amount of soap which WAS, of course, the main reason for the stall.

Have I mentioned I am obsessed with soap YouTube videos?  I am guessing I have.  Well, if you watch more than a few thousand then you will, invariably, come across 50 or 500 that tell you how to start a soap-making business.  One of the tips they give is “know your market”. Continue reading