Anyone who has studied Psychology 100 knows all about Pavlov and his dogs. For those who escaped: Pavlov was a Russian researcher who was studying salivation in dogs (who knows why). When he presented food to the dogs, they would salivate (which, for some unknown reason, he would measure). After a while, he noticed that the dogs would begin to salivate as soon as he came into the room – even before he presented the food. They associated him with food and his mere presence would get them salivating. This association is known as classical conditioning.
Those who lasted past first semester would have then been introduced to BF Skinner. Skinner built on Pavlov’s theory. Continue reading