Target audience

I must tell you about the stall I had at the Easter weekend market.  I have already told you about the success of the passionfruit but I also sold a moderate amount of soap which WAS, of course, the main reason for the stall.

Have I mentioned I am obsessed with soap YouTube videos?  I am guessing I have.  Well, if you watch more than a few thousand then you will, invariably, come across 50 or 500 that tell you how to start a soap-making business.  One of the tips they give is “know your market”.

I have always said my main customers are grandmothers, something I learned from a lady I met at one fair who sold fairy houses.  The idea of grandmothers appealed, that is, until the Easter markets when I changed my tune, big time.  My target market now is girls between the age of 6 and 12.  Most of the soaps I sold were to girls in this age group.  They have money and they are willing to spend it.

Any younger and the kids don’t have their own funds and mum’s are tight.  I don’t know how many times I heard, “Look mum, watermelon soap”, only to see a little girl, without her own purse, being dragged away by mum.

One little girl, who bought two bars,  left her very cute hamburger bun purse behind, still with a bit of dosh in it.  We later drove around town and to the tennis club looking for her, but it was in vain.

I sold all but two of my watermelon soaps (which have now sold. I posted them today).  All, except one, were sold to young girls with cute little purses.  I could not believe it. I think the secret weapon is pink.

The only adult who bought a watermelon soap was a man, my only male customer.  He walked up to the stall and, without hesitation, bought a watermelon soap and my last raspberry cheesecake soap. I am guessing he, too, knew his target audience.  Maus later saw him showing a little girl his purchases.

Another little girl bought my last Over the Rainbow soap.  I explained to her mum that I made it to commemorate the passing of the Same Sex Marriage legislation.  Mum just smiled and said, “She loves all things Rainbow“.

And my Chalk and Cheese soaps were gobbled up by more girls.

The adult women were much less predictable and there was not a man in sight – except for the aforementioned dad.  I sold one rose soap and one lavender and one of this and one of that.

With this new-found knowledge, I decided to embrace my target market with the soap in the top photo.  It is called  “With love …” .  Inside the soap is a hot pink melt & pour heart, covered in pastel pink and white swirled soap which, in turn, is wrapped in a pink ribbon and a glorious pink bow.  How pink is that?  I hope I have hit the mark.

Before I decided to go pink, I had already made these Shaun soaps.  They were still curing when I had the stall so I don’t know whether they would have been popular or not.  This soap will definitely be a once off.  I was only able to make one sheep a night!  Rolling all those little white balls to make the wool nearly sent me troppo.  At $5.00 for a bar of soap and about 5 hours work, it just ain’t worth it.  :).  I know this is just a hobby but …

Maus has not been very complimentary when it comes to the positioning of Shaun’s eyes.  She reckons they are all cross-eyed.  Boy, is she hard!  I was happy if that very sticky little black ball of soap landed anywhere on the white part of the eye.

I must tell you how I made the grass because I think it was ingenious.  I got soft soap (two shades of green and a little orange) and pushed it through a coarse sieve.  I then left it for a week or so to harden.  When hard, I knocked it off.  Voila! Grass!

A couple of months ago, before my pink lightbulb moment, whilst reading my IPad, I must have clicked on a link that took me to some pork dumplings.  The creative chef had made little pig faces on his dumplings.  I don’t know where I have been but I had never seen this before.  I just loved it.  I was hooked.  All I could see were little pig faces on my soaps.  Before you could say, “Rumpelstiltskin”, I was Googling “pig faces” and then … the whole wide world of decorated cupcakes was opened to me.  Animal cupcakes!!  Who ever knew??  If you can make animal faces out of icing, why not soap?  That started me on another endeavour.

My first creation was Chickpea.  I must say I love Chickpea, mainly because she was pretty easy to make.  BTW, the name “Chickpea” stems from a little joke with my mate, Colette.

 

 

 

My next creation was Daisy.  I got a false sense of security with Chickpea.  Daisy was decidedly harder to make.  Maus reckons Daisy’s ears are too big. Geez, always the critic!  I say Daisy will just have to get used to them!

 

 

My next creation was Prince Charming.  His eyes were the trickiest part but, overall, he wasn’t too hard.  He really does look like a prince with that gold mica and ruby crown. I would marry him.

 

 

 

Then came Rover.  I am guessing kids like traditional names.  Any other suggestions?  What can I say about Rover?  If he looks like a dog (and he does), he must be a dog.

 

 

 

Then came Dumpling.  She doesn’t look much like those pork dumplings, but she is still very cute and the original inspiration.  Again, it was the ears that nearly “done me in.”

 

 

Finally, there is Roger Rabbit. He still needs his whiskers.  I have made some out of very thinly rolled black soap but I am waiting for them to get really, really hard before I try to attach them. I would have Buckley’s chance attaching them whilst the soap is even a teeny weeny bit soft.

I still have eight dome shaped soaps left so that means eight more faces.  I don’t know whether I will go more of the same or different.  I have my heart set on, at least, one unicorn.  Unicorns are everywhere at the moment.  After that, I think I will abandon my target market and make some adult soap.  If only their tastes were more predictable. 🙂

21 thoughts on “Target audience

  1. oh i love all the animals but roger rabbit is my fave. who knew little girls had their own money and would spend it on soap? love that old-fashioned word – dosh. brings back childhood memories.

  2. Hi Glenda They all look fantastic. We missed you at Easter but sounds like you had a great time at the markets. Catch up soon I hope. 🙂

  3. They all look great Glen. I was also going to suggest butterflies and perhaps fairies, but definitely unicorns.

  4. Aunty Glen, you are spot on about the target audience being girls 6 – 12, I know because I have 3 and each have their own cute little purses. In the school holidays they beg to go to the fremantle markets and their first stop is the soap shop! If we are at garden city they beg to go to Lush, they could spend hours in there! You are definately onto a winner now you have realised your target group! I know my girls ❤ your soaps that nanna gets them.

  5. I admire your tenacity with all the detailed work in your soaps, not sure I’d have the patience and then the thought of someone using any of your exquisite soaps would be a sin.
    What about a kitty-cat or butterfly?
    Have a great day.
    🙂 Mandy xo

  6. Definitely a unicorn! Little girls love unicorns almost as much as pink when they visit our Christmas shop. Also penguins, bears and hedgehogs – but I guess maybe you don’t have hedgehogs – and anything with a bit of sparkle. Sometimes, it makes me cringe and I want to tell them not to be so girlie but on the other hand we deliberately offer stuff that to appeal to little girls.
    Prince Charming is my favourite, but I hope they’ll all be winners. Next step a whole zoo? You know that little girls like to collect things in sets …

    • Hi Anne, Instead of a hedgehog I could do an echidna. 🙂 I have been thinking about a penguin but a bear was not in my radar. When I studied psychology, the old nature/nurture argument was still around. Buggered if I know what is causing it but, pink is definitely the go.

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